If there is one constant in this industry, it's rising cost pressure in healthcare systems. What consequences will this have on your product portfolio? What does it mean for your differentiation from competitors? How will your sales adapt? How can you remain successful and secure your position? Many questions, that we can help you answer efficiently and with foresight.
We have a finger on the pulse of the market.
In Germany, some 1200 medical technology manufacturers work in a very competitive market with an average export rate of 68%. New markets, like home care, offer growth opportunities but require much attention. We know what it means to face these challenges with lasting success.
Thanks to its high-quality, innovative products German medical technology remains in high demand worldwide. But increasing competition from developing countries and higher demand from Asia, especially China, are putting pressure on German medium-sized companies. Only those who follow market developments carefully and align their product portfolios accordingly will be able to maintain and extend their positions.
We accompany you in this change process and make sure that you continue to market your products successfully. We help you keep tabs on the market and evaluate developments. We're an experienced sparring partner when it comes to product portfolio orientation, and develop effective communications for you.